Proposed Marketing Strategy Case Study : Manikmaya Games
The board game industry is entering the “Golden Age of Board Games” where for the past few years the board game purchase rises by 25% to 40% annually. Indonesia also has its share of the board game industry growth since Kompas Board Game Challenge held with the collaboration of Kompas and Mani...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29015 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |