EXPLORATORY ANALYSIS ON ONLINE BRANDING STRATEGIES AND ITS EFFECTIVENESS ON CUSTOMER EXPERIENCE OF INDONESIA FASHION RETAILER WEBSITES
Internet has become a major marketplace and a perfect tool for marketing channel to help expand their business opportunities, especially for fashion industries. The numbers of fashion transaction sold via internet has grown rapidly throughout years and have been growing between 25-30 percent a year...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29313 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |