The Study of Consumer Perception, Attitude, Preference and Purchase Intention towards Bottled Coffee Product
Coffee Industry is one of Food and Beverage Industry that always increase continuously, especially in Bandung. Nowadays, coffee is become a life style and popular either in Global or Indonesia. The competition in Coffee Industry is tend to be high, to keep the sustainability of Demitasse Company, th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30292 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |