PROPOSED BUSINESS STRATEGY FOR PT PERTAMINA RETAIL IN MOTORCYCLE FUEL MARKET IN JABODETABEK AREA
The high number of vehicles and daily fuel consumption make a high competition in Indonesian fuel retail industry, this is because there are several companies that sell fuel products in Indonesia, and among them is Pertamina Retail. All companies try to dominate the market share with their own strat...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35588 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |