DETERMINATION OF VARIABLES THAT AFFECT CUSTOMER LOYALTY ON INDIHOME INTERNET FIBER PRODUCT

In order to overcome competition, PT Telkom currently focus on customer retention programs including IndiHome customer retention. Retention program is an effort to maintain customers to become loyal customers as to prevent customer shifting to other similar services. To find out the success of th...

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Bibliographic Details
Main Author: Arysolia Taifur, Atikah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/36796
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Institution: Institut Teknologi Bandung
Language: Indonesia
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