STRATEGY OF PLATFORM STREAMING LANGIT MUSIK APPLICATION TO IMPROVE MONTHLY ACTIVE USERS THROUGH CUSTOMER ACQUISITION AND CUSTOMER RETENTION
Digital technology is now cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on An...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |