AN EXPLORATION OF CONSUMERâS CONCERN TOWARDS PLUS SIZE FASHION BUSINESS FOR COST AND PROFITABILITY PROJECTION
New segmented market and very specific then it relates to global problem is Plus Size Fashion that has been growing and attracting fashion industry’s attention. Plus Size is strongly associated with Obesity and it results special needs and specifications. For Plus Size fashion business, the plus-s...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40982 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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