UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
Watsons and Guardian are health and beauty care products retail store spreading in Indonesia. In Indonesia itself the demand of health and beauty care products keep increasing each year. Both stores are having tight competition in order to win the market. In order to keep and win the market, compa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41092 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |