UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN

Watsons and Guardian are health and beauty care products retail store spreading in Indonesia. In Indonesia itself the demand of health and beauty care products keep increasing each year. Both stores are having tight competition in order to win the market. In order to keep and win the market, compa...

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Main Author:	Ainun Nisrina, Chalida
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/41092
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Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:41092
spelling	id-itb.:410922019-07-26T08:38:13ZUNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN Ainun Nisrina, Chalida Indonesia Final Project Brand Experience, Brand Identity, Marketing Mix, Store Element, Health & Beauty Industry INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/41092 Watsons and Guardian are health and beauty care products retail store spreading in Indonesia. In Indonesia itself the demand of health and beauty care products keep increasing each year. Both stores are having tight competition in order to win the market. In order to keep and win the market, company needs to do differentiation through their store. This aims the research to identify and find out the relationship between Brand Experience, Brand Identity, Marketing Mix, and Store Element in order to maximize their store through Customer’s experience. The method use for this research is using Qualitative Research with 13 people. The data will be analyze using open coding, open axial coding and selective coding analysis. The findings that discover the relationship between brand experience, brand identity, marketing mix, and store element through the final selective coding. The result of this research is expected to help Watsons and Guardian the best strategy implements to win the market. text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	Watsons and Guardian are health and beauty care products retail store spreading in Indonesia. In Indonesia itself the demand of health and beauty care products keep increasing each year. Both stores are having tight competition in order to win the market. In order to keep and win the market, company needs to do differentiation through their store. This aims the research to identify and find out the relationship between Brand Experience, Brand Identity, Marketing Mix, and Store Element in order to maximize their store through Customer’s experience. The method use for this research is using Qualitative Research with 13 people. The data will be analyze using open coding, open axial coding and selective coding analysis. The findings that discover the relationship between brand experience, brand identity, marketing mix, and store element through the final selective coding. The result of this research is expected to help Watsons and Guardian the best strategy implements to win the market.
format	Final Project
author	Ainun Nisrina, Chalida
spellingShingle	Ainun Nisrina, Chalida UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
author_facet	Ainun Nisrina, Chalida
author_sort	Ainun Nisrina, Chalida
title	UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
title_short	UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
title_full	UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
title_fullStr	UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
title_full_unstemmed	UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN
title_sort	understanding relationship between brand experience, brand identity, marketing mix, and store element case study : watsons and guardian
url	https://digilib.itb.ac.id/gdl/view/41092
_version_	1822269716596523008

UNDERSTANDING RELATIONSHIP BETWEEN BRAND EXPERIENCE, BRAND IDENTITY, MARKETING MIX, AND STORE ELEMENT CASE STUDY : WATSONS AND GUARDIAN

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