INSTAGRAM ANALYSIS OF LUXURY COSMETIC BRANDS
Luxury brands are facing challenging situations as major changes caused by social media started to change the trend and market situations. As the characteristic of luxury brand and social media are different, there are many hesitations happened. Nevertheless, the opportunities for the development fr...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/41671 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |