TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA

Influencers have been used to promote products online. However, there has never been a program like Tokopedia’s By Me where influencers are compiled to advertise products sold on the online marketplace. Therefore, there needs to be an analysis on how the By Me campaign affects customer purchase in...

Full description

Saved in:

Bibliographic Details
Main Author:	Syawali Aisyah, Vinci
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/42193
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:42193
spelling	id-itb.:421932019-09-16T15:07:49ZTOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA Syawali Aisyah, Vinci Indonesia Final Project Influencers; Customer Purchase Intentions; Ad Awareness INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/42193 Influencers have been used to promote products online. However, there has never been a program like Tokopedia’s By Me where influencers are compiled to advertise products sold on the online marketplace. Therefore, there needs to be an analysis on how the By Me campaign affects customer purchase intentions, which can be done through online data. The analysis is provided to aid the company in order to be able to communicate to the influencers on the type of advertising used text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	Influencers have been used to promote products online. However, there has never been a program like Tokopedia’s By Me where influencers are compiled to advertise products sold on the online marketplace. Therefore, there needs to be an analysis on how the By Me campaign affects customer purchase intentions, which can be done through online data. The analysis is provided to aid the company in order to be able to communicate to the influencers on the type of advertising used
format	Final Project
author	Syawali Aisyah, Vinci
spellingShingle	Syawali Aisyah, Vinci TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
author_facet	Syawali Aisyah, Vinci
author_sort	Syawali Aisyah, Vinci
title	TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
title_short	TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
title_full	TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
title_fullStr	TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
title_full_unstemmed	TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
title_sort	tokopedia marketing strategy: the use of influencers in product advertising and the effect of customer purchase intention in indonesia
url	https://digilib.itb.ac.id/gdl/view/42193
_version_	1822926199545921536

TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA

Similar Items