TOKOPEDIA MARKETING STRATEGY: THE USE OF INFLUENCERS IN PRODUCT ADVERTISING AND THE EFFECT OF CUSTOMER PURCHASE INTENTION IN INDONESIA
Influencers have been used to promote products online. However, there has never been a program like Tokopedia’s By Me where influencers are compiled to advertise products sold on the online marketplace. Therefore, there needs to be an analysis on how the By Me campaign affects customer purchase in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42193 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |