PROPOSE VALUE PROPOSITION TO DELIVER MUSLIM FASHION WEAR; STUDY CASE IN GRACIAPAHTENNOV BRAND
Gracia Pahtennov is a local brand from Indonesia,. Established in 2017, Gracia Pahtennov offers several casual clothes in simple silhouette for modest fashion wear. The product of its brand can be found at online media, Instagram. The low barriers to entering the modest fashion industry make a lot...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42536 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |