PROPOSED VALUE PROPOSITION STRATEGY FOR THE DEVELOPMENT OF FASHION BRAND PRODUCTS (CASE STUDY: BILA)
BILA is a local Indonesian brand that was founded in 2019. Engaged in the fashion sector, BILA presents simple casual clothes for everyday use. The target market for BILA is Indonesian women who work and have various activities every day. BILA products can now be found on Instagram and online tradi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60945 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |