LOYALTY PROGRAM DESIGN BASED ON SYAMAITA’S CUSTOMERS PREFERENCES

Eversince the emergance of many hijab user communities in Indonesia in 2010, trend of using hijab among Indonesians is increasing. In early 2016, hijab business in Indonesia reaches 7% growth. This number will be pushed by the government until it reaches 10% as Indonesia projected to be global hijab...

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Bibliographic Details
Main Author: Hamnah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/43398
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Institution: Institut Teknologi Bandung
Language: Indonesia