IMPROVING PERFORMANCE OF CUSTOMER RELATIONSHIP MANAGEMENT TO LEVERAGE CUSTOMER LOYALTY (CASE STUDY: MILKY CRM LOYALTY PROGRAM)
In the current era, Customer Relationship Management (CRM) plays a crucial role for businesses as technology advances and consumer demands continue to rise. However, there are challenges associated with CRM implementation, from both external and internal factors within an organization. Therefo...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85987 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |