EXPLORATION OF CITY BRANDING AS AN INSTRUMENT IN PLAN MAKING PROCESS IN BANDUNG CITY
City branding is the concept of promoting, marketing and or providing a brand to the city. The concept of city branding is increasingly being adopted by cities in the world in order to answer the challenges of sustainable development, urban management, and competing globally. In practice, city br...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/44185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |