MARKETING COMMUNICATION STRATEGY USING DIRECT MARKETING FOR START-UP FASHION BRAND TEEMOCHI
Teemochi is a fashion brand that values comfort the most and expect users to get a deep feeling of comfort by using Teemochi products. Teemochi, which just arrived in the community in October 2019, has a number of problems with brand awareness and relatively little sales. Therefore, the aim of thi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45987 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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