LOYALTY PROGRAM BASED ON POINT BANK BCU A STRATEGY TO INCREASE AWARENESS OF CUSTOMER LOYALTY PROGRAM CASE STUDY IN PT. BANK BCU (PERSERO), TBK
Loyalty Program is a marketing strategy that comes with an offering of reward with the goal to securing customer loyalty to a retailer Achieving rewards is related with how much customer spending on products or services, so this type of programs are also called frequent purchase programs or reward...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46299 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |