MARKETING STRATEGY DESIGN FOR FAST FOOD RESTAURANT CARL'S RESTAURANT JR. IN BANDUNG CITY USING MARKETING MIX
Carl's Jr. is an international fast food restaurant which has branches in the city of Bandung. Nowadays, Carl's Jr. in Bandung is experiencing a decline in sales, where the expected market share is still far from the target. After brainstorming with the company, it was found that the facto...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46334 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |