PROPOSED VALUE CO-CREATION STRATEGY FOR JENIUS NEW INITIATIVE ON CREATING DIGITAL PRODUCT FOR MICRO BUSINESS SEGMENT
The rapid development of information and communication technologies (ICTs) drive a new phenomenon where company and its consumers are becoming more engaged, especially around the way they interact with each other. The huge amount of information received by the company through this countless interact...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46642 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |