BTPN, THE ONE AND ONLY BANK WHICH UNDERSTAND THE NEEDS OF INDONESIAN PENSIONERS

Pensioners customers plays an important role on how BTPN develop their unique value proposition (UVP) called Daya that makes them different from other banks. One of Daya Program that designed for pension customer is Health Service. The program is now implemented in more than 191 branches all Indones...

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Bibliographic Details
Main Author: Abdul Gafur, Havie
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/47044
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Institution: Institut Teknologi Bandung
Language: Indonesia

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