THE INFLUENCE OF BRAND TRUST AND BRAND LOYALTY TO REPURCHASE INTENTION AT THE MEGAH STEEL
Megah Steel is a company established in Bandung. The company is specializing on the field of base metals, where Megah Steel provides aluminum, iron, steel, and other products. Being long established, Megah Steel has never known why consumers repurchase their products and how consumers can continu...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/48322 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |