THE INFLUENCE OF BRAND TRUST AND BRAND LOYALTY TO REPURCHASE INTENTION AT THE MEGAH STEEL

Megah Steel is a company established in Bandung. The company is specializing on the field of base metals, where Megah Steel provides aluminum, iron, steel, and other products. Being long established, Megah Steel has never known why consumers repurchase their products and how consumers can continu...

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Bibliographic Details
Main Author:	Qonitah Putri, Khansa
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/48322
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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