CAMPAIGN DESIGN TO INCREASE TOURISM VISITS TO MEDAN CITY
The use of City Branding as a strategy in tourism marketing communication is being an activity that is intensively carried out and is rapidly increasing in its development. Medan as one of the cities that has city branding, communicates the city branding "Colorful Medan" through an event c...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48421 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
