An Integrated marketing communications campaign for Honda City

Honda City is Honda Cars Philippines, Inc.s player in the subcompact sedan segment. It was launched in the country in 1996 and pioneered in the said category. While it was able to cater to the needs of first-time car buyers who preferred sedans to hatchbacks at the time of its launch, it was only in...

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Bibliographic Details
Main Author: Bautista, Cyreene Loise Cabuntocan
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4948
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Institution: De La Salle University
Language: English