An Integrated marketing communications campaign for Honda City
Honda City is Honda Cars Philippines, Inc.s player in the subcompact sedan segment. It was launched in the country in 1996 and pioneered in the said category. While it was able to cater to the needs of first-time car buyers who preferred sedans to hatchbacks at the time of its launch, it was only in...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4948 |
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| Institution: | De La Salle University |
| Language: | English |