ANALYZING INSTAGRAM MARKETING TO INFLUENCE BRAND AWARENESS CASE STUDY OF SINI DEVICE TRACKER
SINI is a start-up which is engaged in the movement of goods inspired by these problems for people who often forget to bring the goods or take special items of goods - very important items such as wallets, keys, and important items. SINI is carrying out a stage to develop brand awareness. To creat...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48909 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | SINI is a start-up which is engaged in the movement of goods inspired by these problems for people
who often forget to bring the goods or take special items of goods - very important items such as wallets,
keys, and important items. SINI is carrying out a stage to develop brand awareness. To create brand
awareness SINI through social media, namely, Instagram named @sini.tm. This research is related to
Instagram marketing for device tracking brands. Researchers want to identify the form of
communication that users are most interested in with Instagram marketing to develop brand awareness
of SINI. For the analysis, researchers use a quantitative method to collect primary data so that the data
can be produced using statistics. The quantitative approach is used to measure Instagram marketing
influence brand awareness by distributing online questionnaires the data collection is obtained using a
survey process.
The quantitative approach is used to measure how instagram marketing influences brand awareness by
distributing online questionnaires the data collection is obtained using a survey process. In this study,
the researcher prefers a simple linear regression sampling technique with non-probability sampling.
Accordingly, the researcher acknowledges that the respondents to this research are the representative
of the interest or acceptable population. The questionnaire structure of this research consists of several
sections, identity and socio-demographic respondent preferences, respondent behavior about instagram
marketing influence brand awareness. This section also to make sure whether the respondents are using
Instagram to research about the device tracker industry. Moreover, this study aims to explore the
relationship between Instagram Marketing and Brand Awareness on the tracking device brand SINI
Device Tracker. Thus this also results in several recommendations for SINI business continuity in
increasing their brand awareness. |
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