ANALYZING INSTAGRAM MARKETING TO INFLUENCE BRAND AWARENESS CASE STUDY OF SINI DEVICE TRACKER

• Main Author: Dhafa Nurrizqy, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/48909
• Institution: Institut Teknologi Bandung

SINI is a start-up which is engaged in the movement of goods inspired by these problems for people who often forget to bring the goods or take special items of goods - very important items such as wallets, keys, and important items. SINI is carrying out a stage to develop brand awareness. To create brand awareness SINI through social media, namely, Instagram named @sini.tm. This research is related to Instagram marketing for device tracking brands. Researchers want to identify the form of communication that users are most interested in with Instagram marketing to develop brand awareness of SINI. For the analysis, researchers use a quantitative method to collect primary data so that the data can be produced using statistics. The quantitative approach is used to measure Instagram marketing influence brand awareness by distributing online questionnaires the data collection is obtained using a survey process. The quantitative approach is used to measure how instagram marketing influences brand awareness by distributing online questionnaires the data collection is obtained using a survey process. In this study, the researcher prefers a simple linear regression sampling technique with non-probability sampling. Accordingly, the researcher acknowledges that the respondents to this research are the representative of the interest or acceptable population. The questionnaire structure of this research consists of several sections, identity and socio-demographic respondent preferences, respondent behavior about instagram marketing influence brand awareness. This section also to make sure whether the respondents are using Instagram to research about the device tracker industry. Moreover, this study aims to explore the relationship between Instagram Marketing and Brand Awareness on the tracking device brand SINI Device Tracker. Thus this also results in several recommendations for SINI business continuity in increasing their brand awareness.