PROPOSED NEW PRODUCT DEVELOPMENT USING VALUE PROPOSITION DESIGN (A CASE STUDY: FIRSTVET+)

• Main Author: Bertliussaza
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49267
• Institution: Institut Teknologi Bandung

FirstVet+ is a company below PT. Agra Primarindo Sejahtera. FirstVet+ aims to make pet owner and veterinarian close to each other. After one running in almost one year, FirstVet+ already launch a product called pet first-aid kit and complete the development website based app. Lack of understanding in digital world and fund management, makes the apps cannot be lunch and run. This problem makes the owner of FirstVet+ look for other product to create and gain another source of fund to work together with existing product. This research is conducted based on the owner’s will to get a new product. This product developed based on value proposition design approach. This approach use two side which are customer profile and value map. Customer profile started with identified customer persona of FirstVet+, followed with identification of customer pain and gain by using questionnaire. The result of questionnaire will be used to be the foundation to develop value map. Value map consist of product or service, pain reliever and gain creator. Product prototype will be created using minimum viable product and tested to customer persona in this research. The result will be the reference to redevelop the product as one of iteration from build-measure-learn process. The test of the prototype gets the result that the product called pet wellness center. Customer persona from this research has a good experience with similar place in the pet wellness center. The implementation of this product will be suited with the condition due the COVID 19. Action plan made to implement is adaptive but still be the implement references.