AN EXPLORATIVE STUDY OF SOCIAL MEDIA CONTENT MARKETING INFLUENCE ON PURCHASE INTENTION OF CAKE
Cake is not a primary need. It can be considered as secondary even tertiary need. The cake market in Indonesia is already full of competitor for businesses which means tons of choices for customers. It can be difficult for cake business in an already crowded market to stand out and confusing for cus...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49473 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |