THE INFLUENCE OF EMOTIONAL BRANDING TO CUSTOMER LOYALTY: A QUALITATIVE ASSESSMENT
Nowadays, Businesses or brands collaborate with their customers to fulfill their desires and aspirations. The cosmetic industry in Indonesia is competing to create a product and service which are demanded by customers. It means that the competition within cosmetic industry will continue to grow m...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49523 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |