FACTORS INFLUENCING CUSTOMER REPURCHASE INTENTION TOWARDS ONLINE PRODUCT IN ONLINE SHOPPING WEBSITE (B2C E-COMMERCE)
E-commerce business has increased year by year in Indonesia align with B2C E-commerce that predicted to increase in the next 10 years. This condition could create an opportunity that has to be developed by the e-commerce players, especially B2C E-commerce to become successful business by retaining c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49653 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |