INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY ON BRAND EQUITY IN LIUNIC ON THINGS COMPANY
Social media currently is an important tool for a company to survive the increased competition. Liunic on Things is an apparel and accessories company that mostly share contents of promotion of their company and products through social media such as Instagram. The growth of e-commerce serves as a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49713 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |