INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY ON BRAND EQUITY IN LIUNIC ON THINGS COMPANY

Social media currently is an important tool for a company to survive the increased competition. Liunic on Things is an apparel and accessories company that mostly share contents of promotion of their company and products through social media such as Instagram. The growth of e-commerce serves as a...

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Bibliographic Details
Main Author:	Sarah, Siti
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/49713
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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