NAVIGATING EMPLOYEE’S ROLE AS INFLUENCERS IN SOCIAL MEDIA: MEASURING EMPLOYEE-BASED BRAND EQUITY USING MIXED METHODS SEQUENTIAL EXPLANATORY MODEL

NAVIGATING EMPLOYEE’S ROLE AS INFLUENCERS IN SOCIAL MEDIA: MEASURING EMPLOYEE-BASED BRAND EQUITY USING MIXED METHODS SEQUENTIAL EXPLANATORY MODEL

Over the years of digital disruption, companies are heavily invested in social media to promote their brand and establish relationships centered around the brand, PT Nutrifood Indonesia in 2024 are shifting strategic focus on how to leverage the growing influence of employees in social media. Th...

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Bibliographic Details
Main Author: Bagaskara Reza P, Muhammad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84032
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/84032

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