NAVIGATING EMPLOYEEâS ROLE AS INFLUENCERS IN SOCIAL MEDIA: MEASURING EMPLOYEE-BASED BRAND EQUITY USING MIXED METHODS SEQUENTIAL EXPLANATORY MODEL
Over the years of digital disruption, companies are heavily invested in social media to promote their brand and establish relationships centered around the brand, PT Nutrifood Indonesia in 2024 are shifting strategic focus on how to leverage the growing influence of employees in social media. Th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84032 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
