ANALYSING HOW NEUROMARKETING TOOLS, SENSORY BRANDING AND EYE TRACKING, AFFECT CUSTOMER PURCHASING BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS IN INDONESIA
The FMCG industry in Indonesia is growing aggressively and has contributed a high portion to Indonesia’s GDP. The industry is filled with multinational players and is considered to be very competitive. The competition is not only among products, but also brands, hence, it is making it hard for pl...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50434 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |