ANALYSING FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOUR TOWARD WASTE MANAGEMENT SERVICES IN INDONESIA
‘Green attitude-behavior gap’ is often found in sustainable industry nowadays; where the attitude toward sustainable action is high but not following with sustainable purchasing action. This research will help Satu Bumi as a startup that is running on sustainable industry to identify the elements fa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70047 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |