PERANCANGAN STRATEGI PEMASARAN BERDASARKAN TAHAP PERTUMBUHAN ORGANISASI PT BRODO GANESHA INDONESIA

PT Brodo Ganesha Indonesia is an MSME that owns the Brodo fashion brand. Currently, Brodo does not have a proactive marketing strategy that has an impact on Brodo's sales, which in the last two years has been stagnant. In addition, the intense competition and environmental changes in the fashio...

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Bibliographic Details
Main Author: Diah Permata, Chintia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/52182
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Institution: Institut Teknologi Bandung
Language: Indonesia