DATA VISUALIZATION - UTILIZING DATA ON TERRESTRIAL TV STATION TO BE A DATA DRIVEN COMPANY
The raise of digitalization is inevitable and believed to replace terrestrial TV stations in the coming years. Currently the advertiser agencies budget has been slowly shifted towards another substitute. This is shown on the stagnation of advertising expenditure on TV stations. In Indonesia, there...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53240 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |