MARKETING STRATEGY TO INCREASE PURCHASE INTENTION; THE IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION
Indonesia’s leather industry has been one of the prominent sectors and is contributing significantly to the country’s economy, as Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia, Leather industry in Indonesia is one of the biggest sectors which su...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/53298 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |