ROPOSED NEW PRODUCT DEVELOPMENT (CASE STUDY: MAMAKKUCING)
Mamakkucing is a Cat House that market its cats online through social media - Instagram & Facebook. The company's primary income is depending on the number of kittens that are adopted. Mamakkucing does not force cats to mate this value makes a low production even in certain months; there...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53396 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Mamakkucing is a Cat House that market its cats online through social media -
Instagram & Facebook. The company's primary income is depending on the number
of kittens that are adopted. Mamakkucing does not force cats to mate this value makes
a low production even in certain months; there is no product. In essence, this production
cannot be forced, considering that cats are living things. For this reason, Mamakkucing
plans to do new product development as a strategy to become another source of income
apart from Cat House.
To find products that can meet customer needs, the researcher conducts benchmarking
through competitor analysis and breakdown the resources that Mamakkucing has with
Business Model Canvas. The methodology used in this research is qualitative by
interviewing and direct observation. The data used is a qualitative method by
interviewing the customer persona with a total of 10 respondents. The Design Thinking
method is used to find the best product/service that must be made. The results there are
two alternatives, Cat Hotel and Subscription Pet Shop. |
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