ROPOSED NEW PRODUCT DEVELOPMENT (CASE STUDY: MAMAKKUCING)

• Main Author: Arifin Achlil, Aliya
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/53396
• Institution: Institut Teknologi Bandung

Mamakkucing is a Cat House that market its cats online through social media - Instagram & Facebook. The company's primary income is depending on the number of kittens that are adopted. Mamakkucing does not force cats to mate this value makes a low production even in certain months; there is no product. In essence, this production cannot be forced, considering that cats are living things. For this reason, Mamakkucing plans to do new product development as a strategy to become another source of income apart from Cat House. To find products that can meet customer needs, the researcher conducts benchmarking through competitor analysis and breakdown the resources that Mamakkucing has with Business Model Canvas. The methodology used in this research is qualitative by interviewing and direct observation. The data used is a qualitative method by interviewing the customer persona with a total of 10 respondents. The Design Thinking method is used to find the best product/service that must be made. The results there are two alternatives, Cat Hotel and Subscription Pet Shop.