INTEGRATED MARKETING COMMUNICATION TO DEVELOP BRAND IDENTITY IN FASHION BUSINESS CASE STUDY: ANIMAL DAYS
Entering a market that is mature enough requires a strong enough effort for new products to make the brand acceptable to the market. Animal Days is a newcomer to the fashion industry, as a new brand this research is intended to help Animal Days build its brand identity and communication model....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |