INTEGRATED MARKETING COMMUNICATION TO DEVELOP BRAND IDENTITY IN FASHION BUSINESS CASE STUDY: ANIMAL DAYS

Entering a market that is mature enough requires a strong enough effort for new products to make the brand acceptable to the market. Animal Days is a newcomer to the fashion industry, as a new brand this research is intended to help Animal Days build its brand identity and communication model....

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Bibliographic Details
Main Author:	Krisna Putra, Angga
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53672
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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