MARKETING STRATEGY FOR BIKE-SHARING SERVICES BASED ON CUSTOMER DAILY TRANSPORTATION NEED (CASE STUDY: GETBIKE, PT BANOPOLIS INOVASI KENDARA)
Being a mobility start-up that provides the bike-sharing concept and implementation as the main product, PT Banopolis Inovasi Kendara (BIK) also believes that bike-sharing can become a solution for congestion problems in urban areas. Previously focusing on B2B product, now Banopolis is going to l...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54720 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |