MARKETING STRATEGY FOR BIKE-SHARING SERVICES BASED ON CUSTOMER DAILY TRANSPORTATION NEED (CASE STUDY: GETBIKE, PT BANOPOLIS INOVASI KENDARA)

MARKETING STRATEGY FOR BIKE-SHARING SERVICES BASED ON CUSTOMER DAILY TRANSPORTATION NEED (CASE STUDY: GETBIKE, PT BANOPOLIS INOVASI KENDARA)

Being a mobility start-up that provides the bike-sharing concept and implementation as the main product, PT Banopolis Inovasi Kendara (BIK) also believes that bike-sharing can become a solution for congestion problems in urban areas. Previously focusing on B2B product, now Banopolis is going to l...

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Bibliographic Details
Main Author:	Dwi Susanti, Lidya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/54720
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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