BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by h...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80995 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |