BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY

BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY

MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by h...

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Main Author: Raghvendra Edvian, Meshal
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/80995
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:80995
spelling id-itb.:809952024-03-18T08:48:51ZBUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY Raghvendra Edvian, Meshal Manajemen umum Indonesia Theses Business Strategy, MyDigilearn, Market Share, Cost Efficiency, State- Owned Enterprise Product, SAAS LMS. INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/80995 MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by high Cost of Goods Sold (COGS) and developer payroll costs. An analysis reveals discrepancies in outsourcing costs and the effectiveness of the architecture produced, leading to inefficiencies despite high salaries. Inefficient IT Service Integration and Optimization (ITSIO) further hinder scalability and effectiveness. Transitioning the Tech Lead from outsourcing to in-house aims to improve management and reduce COGS, potentially increasing market share to 51% in the BUMN sector. This strategic shift could also reduce expenses by 22.55% by transitioning the development team, making MyDigilearn more financially sustainable and competitive in the digital learning industry. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Raghvendra Edvian, Meshal
BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
description MyDigilearn, a State-Owned Enterprise (SOE) offering a white-label Software-as-aService Learning Management System (SAAS LMS), faces resistance from other SOEs due to its perceived high pricing, which is 4-14 times higher than competitors. This pricing challenge stems from a strategy influenced by high Cost of Goods Sold (COGS) and developer payroll costs. An analysis reveals discrepancies in outsourcing costs and the effectiveness of the architecture produced, leading to inefficiencies despite high salaries. Inefficient IT Service Integration and Optimization (ITSIO) further hinder scalability and effectiveness. Transitioning the Tech Lead from outsourcing to in-house aims to improve management and reduce COGS, potentially increasing market share to 51% in the BUMN sector. This strategic shift could also reduce expenses by 22.55% by transitioning the development team, making MyDigilearn more financially sustainable and competitive in the digital learning industry.
format Theses
author Raghvendra Edvian, Meshal
author_facet Raghvendra Edvian, Meshal
author_sort Raghvendra Edvian, Meshal
title BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
title_short BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
title_full BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
title_fullStr BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
title_full_unstemmed BUSINESS STRATEGY FOR MYDIGILEARN TO INCREASE MARKET SHARE AND COST EFFICIENCY
title_sort business strategy for mydigilearn to increase market share and cost efficiency
url https://digilib.itb.ac.id/gdl/view/80995
_version_ 1822009345441792000

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